Special finishes, elegant lighting and sleek graphic design can support your business, but may still be replicable anywhere in the world. Your food and your service make your restaurant unique, but don’t miss out on making the location itself a one-of-a-kind, and letting that uniqueness shine. Maybe it is the old building you’re in, or the view from the windows, patio, or courtyard that makes your place special.
Alternatively, and in addition to, you could enter the quest for an artifact. A unique object, that supports your story and vision. Don’t limit yourself by scale. While small objects may be easier to display, large objects could be integrated to your counters, walls, lighting, or roof. Chances are, you’ve owned this object for many years, not quite knowing what to do with it, yet somehow emotionally attached to it.
But what if you’re a hoarder, and your restaurant already competes with the local antique store? Pick your artifact, and possibly a few closely related supporting items, and give them a special role in your decor. A spot light can do wonders, and they will be appreciated so much more without the surrounding clutter. As for the rest of your cherished belongings, a special area of your restaurant could become a “store” or “museum”, or it may be time to pack them up.